TikTok is introducing a fresh option that allows them to lessen the volume of AI-made content appearing in their timelines. This initiative comes as the platform revealed that it currently hosts in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global rollout. This advancement comes amid a rise in AI-generated material, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the quickest rising video streams on a popular video site only show content made by AI. A considerable share of this content is classified as mass-produced AI material, a term for substandard, factory-style content that is often absurd or surreal.
“We know from our community that a lot of users enjoy content made with AI tools, including digital art to science explainers, and we want to give people the power to see more or less of that, depending on their own choices,” commented a spokesperson.
Volume and Proportions
The platform disclosed that there are now 1.3 billion videos on its app tagged as AI-generated. Collectively, over 100 million pieces of content are added to the platform daily, making clips made by AI a limited percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI-generated videos they watch by opening the topic control feature in the app and choosing “AI-generated content”. Other topics that are already be controlled under the tool include politics, fashion, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules mandate creators to tag “realistic” AI-generated content, and it forbids dangerous AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.
Furthermore, the app will henceforth apply an “AI-made” label to content made using its own AI tools, or identified by an cross-platform project for spotting artificial media. This action is aimed to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a two million dollar awareness program for experts and institutions to produce informative material about using AI responsibly. This program will assist non-profit groups specializing in educating programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, during controversy over intentions to lay off a large number of safety staff in the UK. TikTok is expected to reduce a significant number of roles in its content moderation team in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it has to be seen by humans. The company stated a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is really helping us work at speed.”
